Classic and Vintage concept brand
LILADD - Development background
The Joy of Expressing, The color Representing me
We provide happiness that make you flutter.
We offer the joy of finding the best personal color and make-up for you who dreams of value lifestyle.
Brand concept of LILADD
Classic and vintage concept hue brand targets 2030 female consumers
Delicate and sensitive Hue brand.
Using the vintage design package with tin cases or papers as subsidiary material.
Overall, the contents are tone down color.
Brand naming of LILADD
Liladd is a compound word of Lilacs
(a white Lilac symbolize a beautiful oath) and adduce.
Liladd is a hue brand which offers beauty.
The word “add” at the end of a word gives positive image,
and it also represents the cosmetic brand that adds beauty to you.
Product info. of LILADD
1. Lip tint / Shadow Palette / Eyeliner / Eyebrow / Contour / Foundation
Lip tint: Color no.4 / moist / velvet
Shadow Palette: 6 Eye shadow 1 Blusher / Pressed type
Eyeliner: Brown color / Liquid pen type
Eyebrow: 2 Brown color / Pressed type
Contour: 2 color mix / Liquid type
Foundation: 1 color / Liquid type
2. Point brush / Eyebrow brush / Foundation brush /
Blush brush / Shading & Powder brush
Point brush: Round shape (bullet brush)
Eyebrow brush: Angled cut
Foundation brush: Wide and flat shape
Blush brush: Flat and rounded tip
Shading & powder brush: Rounded cut